What it pays
Government survey numbers — not estimates, not ads.
In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Analysing5
Oversee SEO and SEM campaign execution
+Coordinate with content, design, and product to deliver the next two-week social calendar: confirm 12 post…
Oversee SEO and SEM campaign execution
+Coordinate with content, design, and product to deliver the next two-week social calendar: confirm 12 post topics, assign owners, note creative constraints, and capture launch dates so paid amplification can be scheduled without delays.
The tools that do the workHubSpotjob descriptionsO*NETWikipedia
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Collaborate with content, design, and product teams
+Set up the dashboard that tracks organic sessions, paid conversions, keyword rankings, and landing page load…
Collaborate with content, design, and product teams
+Set up the dashboard that tracks organic sessions, paid conversions, keyword rankings, and landing page load times, define target thresholds for each, and schedule weekly alerts when any KPI slips below target.
The tools that do the workGoogle AnalyticsGoogle Looker Analyticsjob descriptionsO*NETWikipedia
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Define and monitor SEO KPIs
+Define the three SEO KPIs we will own for the quarter, specify the measurement method and SLA for each, and…
Define and monitor SEO KPIs
+Define the three SEO KPIs we will own for the quarter, specify the measurement method and SLA for each, and create the weekly report template that the growth team and product manager will review every Tuesday.
The tools that do the workGoogle Analyticsjob descriptionsO*NETWikipedia
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Optimize website content for search engines
+Audit the top ten landing pages for search visibility, write recommended title and meta updates, prioritize…
Optimize website content for search engines
+Audit the top ten landing pages for search visibility, write recommended title and meta updates, prioritize technical fixes that block crawling, and deliver a ranked task list for the web team to implement this quarter.
The tools that do the workGoogle AnalyticsElasticsearchjob descriptionsO*NET
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Create content strategies for digital media.
+Draft a six-week content strategy for Instagram, LinkedIn, and the blog that supports product launches, map…
Create content strategies for digital media.
+Draft a six-week content strategy for Instagram, LinkedIn, and the blog that supports product launches, map content to buyer stages, define themes and publish cadence, and produce a one-page briefing with sample posts and success metrics.
The tools that do the workGoogle Looker AnalyticsO*NETWikipedia
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Sending & sharing1
Manage social media marketing initiatives
+Plan and run the next three-week social campaign targeting North America, align messaging with the global…
Manage social media marketing initiatives
+Plan and run the next three-week social campaign targeting North America, align messaging with the global brand calendar, track weekly KPIs, log progress in the project tracker, and flag any market insights that need regional follow-up.
The tools that do the workHubSpotO*NETWikipedia
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The daily work16
Conduct keyword research and competitor analysis
+Run keyword research for our Q3 product launches, map top-performing terms by search volume and intent,…
Conduct keyword research and competitor analysis
+Run keyword research for our Q3 product launches, map top-performing terms by search volume and intent, compare those terms against five direct competitors’ public posts and ad headlines, then produce a one-page brief with priority keywords and recommended content angles by Friday.
The tools that do the workElasticsearchjob descriptionsO*NET
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Stay updated on digital advertising trends and tools
+Compile a weekly brief tracking new digital ad formats, bidding features, and measurement updates across…
Stay updated on digital advertising trends and tools
+Compile a weekly brief tracking new digital ad formats, bidding features, and measurement updates across display and social channels, rate each change for impact to our media plan, and recommend two experiments the paid team should run next month.
The tools that do the workGoogle AnalyticsHubSpotjob descriptionsWikipedia
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Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Audit local listing options for our six priority cities, price and placement each directory or map listing…
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Audit local listing options for our six priority cities, price and placement each directory or map listing provider, negotiate bulk placement discounts where possible, and deliver a purchase recommendation and rollout schedule for next quarter.
The tools that do the workGoogle Looker AnalyticsO*NET
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Implement online customer service processes to ensure positive and consistent user experiences.
+Design and document an online customer service workflow: channel routing rules, SLA times, escalation steps,…
Implement online customer service processes to ensure positive and consistent user experiences.
+Design and document an online customer service workflow: channel routing rules, SLA times, escalation steps, and tone guidelines, then pilot it on our busiest channel for two weeks and report customer satisfaction and response-time changes.
The tools that do the workHubSpotO*NET
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Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Map integration points between our web front-end and the finance ERP: list required APIs, data fields, auth…
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Map integration points between our web front-end and the finance ERP: list required APIs, data fields, auth methods, and error handling for order, refund, and customer record sync, then propose an implementation timeline and testing plan.
The tools that do the workJavaScriptMicrosoft AccessO*NET
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Assist in the development of online transaction or security policies.
+Draft online transaction and security policy language covering payment flow, data retention, fraud checks,…
Assist in the development of online transaction or security policies.
+Draft online transaction and security policy language covering payment flow, data retention, fraud checks, and customer notifications, align it with legal and payments teams, and produce a one-page summary for the product handbook.
The tools that do the workMarketo Marketing AutomationO*NET
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Manage email marketing campaigns
+Send the April newsletter draft and the segmented contact list to Priya in CRM and to Marco in Sales ops for…
Manage email marketing campaigns
+Send the April newsletter draft and the segmented contact list to Priya in CRM and to Marco in Sales ops for review, confirm subject lines and UTM tags match the global calendar, then schedule the campaign for Tuesday at 09:00 if both approve.
The tools that do the workHubSpotWikipedia
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Implement mobile advertising strategies
+Prepare the mobile ad brief for the APAC launch with creative specs, target cohorts, and KPI targets, share…
Implement mobile advertising strategies
+Prepare the mobile ad brief for the APAC launch with creative specs, target cohorts, and KPI targets, share it with Rina in Paid Media and the creative lead for output by Wednesday so creatives can be QA'd before the Monday flight.
The tools that do the workFacebookWikipedia
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Automate advertising processes using software systems
+Build the three-step prospecting to retargeting workflow, export the audience rules and conversion events,…
Automate advertising processes using software systems
+Build the three-step prospecting to retargeting workflow, export the audience rules and conversion events, hand the flow to Rina in Paid Media and Dev to implement so we can remove manual ad switches and report hourly performance.
The tools that do the workMarketo Marketing AutomationWikipedia
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Advise and develop strategies for brand entry
+Draft the market-entry playbook outlining target personas, channel mix, launch timeline and two pilot cities,…
Advise and develop strategies for brand entry
+Draft the market-entry playbook outlining target personas, channel mix, launch timeline and two pilot cities, send it to Anand in Strategy and to Lucia in Brand for comments, and request budget estimates by next Friday.
The tools that do the workGoogle AnalyticsESCO
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Perform previous studies of perception of customers
+Compile the past six months of sentiment and engagement metrics for our top three products, attach key…
Perform previous studies of perception of customers
+Compile the past six months of sentiment and engagement metrics for our top three products, attach key customer quotes and a one-page insight memo, and send to Priya in CX and to the product manager before Thursday's prioritisation meeting.
The tools that do the workElasticsearchESCO
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Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+Define product requirements from the market research findings, write prioritized user stories and acceptance…
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+Define product requirements from the market research findings, write prioritized user stories and acceptance criteria, then schedule a workshop with UX designer Maya Chen and engineers Ravi Patel and Luis Gomez to review scope and technical constraints next Tuesday.
The tools that do the workGoogle AnalyticsO*NET
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Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Prepare a vendor evaluation brief summarizing partner reach, CPMs, conversion lift and contractual risks,…
Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Prepare a vendor evaluation brief summarizing partner reach, CPMs, conversion lift and contractual risks, propose negotiation targets, and send it to procurement lead Sarah Ortiz and legal counsel Mark Lee for a one‑hour negotiation prep on Thursday.
The tools that do the workHubSpotO*NET
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Resolve product availability problems in collaboration with customer service staff.
+Investigate reported stock and availability spikes by comparing regional demand, recent campaign activity and…
Resolve product availability problems in collaboration with customer service staff.
+Investigate reported stock and availability spikes by comparing regional demand, recent campaign activity and customer service tickets, recommend three corrective actions and route the findings to customer service lead Nina Park and supply planner Omar Diaz by end of day Wednesday.
The tools that do the workElasticsearchO*NET
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Perform on-page SEO and website health audits
+Run an on‑page SEO and site health audit identifying duplicate titles, broken links, mobile rendering issues…
Perform on-page SEO and website health audits
+Run an on‑page SEO and site health audit identifying duplicate titles, broken links, mobile rendering issues and slow pages, produce a prioritized fixes list and hand it to web engineering lead Priya Shah and content manager Alex Moreno for rollout on Monday.
The tools that do the workGoogle AnalyticsCascading style sheets CSSjob descriptions
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Work with advertising agencies to create ad copy
+Develop three headline and body ad copy concepts tied to the Q3 awareness brief, include suggested audience…
Work with advertising agencies to create ad copy
+Develop three headline and body ad copy concepts tied to the Q3 awareness brief, include suggested audience segments and CTAs, then send to agency contact Ben Carter with a request for storyboard mockups by next Wednesday.
The tools that do the workMarketo Marketing AutomationWikipedia
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses