What it pays
Government survey numbers — not estimates, not ads.
Half of all Marketing Managers in the U.S. earn more than $166,790 a year — the middle 80% land between $90,260 and $293,610. About 395,240 people in the U.S. do this work. Figures are for the U.S. occupation group “Marketing Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$166,790typical pay / year
395,240people in this work
$293,610+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Sending & sharing1
Manage marketing resources and activities
+Compile this quarter's channel marketing activities into one plan: map budgeted spend by campaign, assign…
Manage marketing resources and activities
+Compile this quarter's channel marketing activities into one plan: map budgeted spend by campaign, assign owners for thumbnails and paid boosts, set KPI targets, and circulate the final plan to Maya in partnerships and Raj the finance lead by Friday afternoon.
The tools that do the workAmazon Web Services AWSESCOjob descriptionsWikipedia
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Analysing3
Develop pricing strategies
+Run a pricing strategy memo for our subscriber tiers: analyse competitor price points, model three…
Develop pricing strategies
+Run a pricing strategy memo for our subscriber tiers: analyse competitor price points, model three subscription scenarios with projected churn and ARPU, recommend the optimal change, and send the recommendation to Priya in revenue and Omar the CEO by next Tuesday.
The tools that do the workAmazon RedshiftESCOjob descriptionsWikipedia
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Perform market research and marketing research
+Deliver a market research brief: gather viewer demographics and retention metrics for our top five videos,…
Perform market research and marketing research
+Deliver a market research brief: gather viewer demographics and retention metrics for our top five videos, synthesise trends into three actionable audience segments, and share the brief with content, growth, and the ad sales team by Thursday morning.
The tools that do the workAmazon Redshiftjob descriptionsO*NETWikipedia
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Utilize value chain analysis to inform marketing strategies
+Run a value chain review summarising discovery-to-purchase touchpoints for our top three product lines,…
Utilize value chain analysis to inform marketing strategies
+Run a value chain review summarising discovery-to-purchase touchpoints for our top three product lines, highlight where YouTube can add measurable lift, recommend two high-impact content formats and three KPI changes for next quarter by next Friday.
The tools that do the workAmazon RedshiftO*NETWikipedia
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Coordinate1
Coordinate with sales and product teams
+Coordinate a joint kickoff with Sales lead Marisa and Product lead Daniel to align YouTube goals with the…
Coordinate with sales and product teams
+Coordinate a joint kickoff with Sales lead Marisa and Product lead Daniel to align YouTube goals with the commercial pipeline, agree target CPV and three priority product features, assign owner for creative briefs, and record decisions by Wednesday.
The tools that do the workAmazon Redshiftjob descriptionsO*NET
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Move1
Manage and mentor marketing staff
+Set up weekly one-on-ones with marketing producer Aisha and junior editor Tom, outline their development…
Manage and mentor marketing staff
+Set up weekly one-on-ones with marketing producer Aisha and junior editor Tom, outline their development goals tied to channel KPIs, assign a mentorship task to shadow paid-campaign planning, and log progress in the team tracker by Monday.
The tools that do the workAmazon Redshiftjob descriptionsO*NET
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The daily work15
Analyze industry context using tools like Porter's five forces
+Map the industry for our SaaS creator tools: list the main suppliers, potential entrants, substitute…
Analyze industry context using tools like Porter's five forces
+Map the industry for our SaaS creator tools: list the main suppliers, potential entrants, substitute offerings, buyer power, and competitor rivalry with evidence from the last 18 months and note implications for our channel growth targets.
The tools that do the workAmazon RedshiftWikipedia
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Assess competitors' resources and competencies
+Benchmark three main channel competitors: inventory their people, production capacity, monetisation channels,…
Assess competitors' resources and competencies
+Benchmark three main channel competitors: inventory their people, production capacity, monetisation channels, unique content formats, and strategic partnerships, then rate each on resources and capabilities that matter to our subscriber acquisition targets.
The tools that do the workAmazon RedshiftWikipedia
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Analyse the profitability of these plans
+Run a profitability analysis on the three growth plans: model incremental revenue, incremental content and ad…
Analyse the profitability of these plans
+Run a profitability analysis on the three growth plans: model incremental revenue, incremental content and ad spend, expected CPMs, churn impact and payback period, then flag which plan meets our six-month ROI and subscriber CPA targets.
The tools that do the workAmazon RedshiftESCO
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Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness campaign to lift product recall among small business owners: define audience…
Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness campaign to lift product recall among small business owners: define audience segments, three creative hooks, distribution mix, weekly KPI targets, and a 90-day testing plan with success criteria tied to demo signups.
The tools that do the workAdobe Creative CloudESCO
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Develop marketing strategies to increase brand visibility
+Draft a three-pronged marketing plan to lift channel visibility over the next quarter: identify two audience…
Develop marketing strategies to increase brand visibility
+Draft a three-pronged marketing plan to lift channel visibility over the next quarter: identify two audience segments, propose weekly content themes and paid promotion mix, set three KPIs with targets, and list required budget and team actions.
The tools that do the workAmazon Web Services AWSjob descriptionsO*NET
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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a six-month sales forecast tied to channel initiatives: map expected revenue by content series, model…
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a six-month sales forecast tied to channel initiatives: map expected revenue by content series, model conversions for two pricing tiers, surface market trend risks, and recommend go/no-go decision points for each line.
The tools that do the workAmazon RedshiftO*NET
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Compile lists describing product or service offerings.
+Compile a clear catalogue of our product and service offers for viewers and sponsors: write concise…
Compile lists describing product or service offerings.
+Compile a clear catalogue of our product and service offers for viewers and sponsors: write concise descriptions, list pricing or commission terms, suggested video formats to feature each, and priority order for placement.
The tools that do the workAdobe InDesignO*NET
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Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Prepare negotiation points and a distribution strategy to present to the vendor: summarise proposed territory…
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Prepare negotiation points and a distribution strategy to present to the vendor: summarise proposed territory terms, target KPIs, minimum guarantees, revenue splits, and a three-phase rollout with timeline and penalties for missed milestones.
The tools that do the workAdobe AcrobatO*NET
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Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Assemble a concise briefing for legal on the copyright dispute: include offending clip timestamps, claimed…
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Assemble a concise briefing for legal on the copyright dispute: include offending clip timestamps, claimed rights holders, revenue at stake, proposed royalty split scenarios, and our preferred settlement range and fallback positions.
The tools that do the workApple macOSO*NET
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Select products or accessories to be displayed at trade or special production shows.
+Create a shortlist of products and accessories to show at the trade event: list ten items ranked by visual…
Select products or accessories to be displayed at trade or special production shows.
+Create a shortlist of products and accessories to show at the trade event: list ten items ranked by visual impact and margin, note required display space and demo needs, estimate transport and insurance costs, and assign procurement owners.
The tools that do the workAdobe IllustratorO*NET
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Monitor campaign deadlines and deliverables
+Check the campaign calendar for all active launches, flag any deliverables overdue by more than two days,…
Monitor campaign deadlines and deliverables
+Check the campaign calendar for all active launches, flag any deliverables overdue by more than two days, notify the creative lead and the video editor with due dates, and escalate to Naomi if the hero asset isn’t uploaded by Thursday.
The tools that do the workApple macOSjob descriptions
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Collaborate with cross-functional teams
+Organize a cross-functional sync for next Tuesday: invite Product, Sales, Creative, and Analytics, attach…
Collaborate with cross-functional teams
+Organize a cross-functional sync for next Tuesday: invite Product, Sales, Creative, and Analytics, attach last quarter’s performance summary, list three decisions we must make about targeting, and assign owners to follow up within 48 hours.
The tools that do the workApple macOSjob descriptions
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Use analytics tools to measure campaign success
+Run the weekly performance pull for all running campaigns, compare view-through rate, CPA, and watch time…
Use analytics tools to measure campaign success
+Run the weekly performance pull for all running campaigns, compare view-through rate, CPA, and watch time against target, highlight top three underperformers with recommended optimizations, and send the dashboard to Maya and the head of growth by Friday noon.
The tools that do the workAmazon Redshiftjob descriptions
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Develop messaging and positioning strategies
+Draft the messaging playbook for the upcoming vertical: define the primary headline, three supporting value…
Develop messaging and positioning strategies
+Draft the messaging playbook for the upcoming vertical: define the primary headline, three supporting value props, target persona behaviors, competitive pointers, and suggested CTA language for the creative team to implement this sprint.
The tools that do the workApple macOSjob descriptions
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Plan and organize promotional events
+Plan the promo event for the channel milestone: confirm venue or livestream format, set date for Friday…
Plan and organize promotional events
+Plan the promo event for the channel milestone: confirm venue or livestream format, set date for Friday evening, budget cap of $7,500, guest list including five creators, and a run of show with promotion tasks assigned to Jess and Omar.
The tools that do the workApple macOSjob descriptions
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
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