Add animated overlay template

Apply the animated overlay template the marketing team approved to the top of the clip: use the approved purple gradient, drop the template in at 00:00:02, scale it to full width with 12% vertical inset, set blending to screen, and animate opacity from 0 to 100% over 0.5 seconds. Check the template’s typeface matches the campaign font and export a version with and without captions for A/B testing.

Before I send the animated overlay to client review, make approval easy: move the key metric into the overlay’s left panel so it’s visible in the first three seconds, slow the animation so the number is readable for at least 1.2 seconds, mute any background movement behind the overlay, and flag where the overlay’s colors clash with product shots. Point out any typography mismatches.

I added the animated overlay but the key metric pops in and out too quickly; the analytics lead will insist it must read for two seconds. The stakeholders are analytics who want legibility and creative who want energy. I can slow the animation, pause the final frame longer, or redesign the motion. Which quick change preserves the creative feel and meets the analytics requirement so I can deliver by midday?

On several campaigns animated overlays are sent back for being too fast, too contrasting, or obscuring product shots, which eats up review cycles. I’m running edits late to tweak timing and color. What editing habit or small governance rule should I impose so overlays meet legibility and brand rules on the first pass?