Animate text entrance and exit

Make the headline and subhead animate in and out for the 15-second cutdown of ‘Feature Walkthrough.’ Have the headline fly in from the left over 0.6 seconds with ease-out and exit by sliding up over 0.4 seconds with a 0.2-second delay. The subhead should fade in at 0.4 seconds and fade out at 0.2 seconds, staying visible while the headline is present. Preview the 0–15s timeline and export with motion smoothed at 30fps.

Before this goes to the paid ad team, make the text animations feel fast and skimmable on mobile. Move the headline entrance to finish within the first 0.7 seconds, avoid heavy bouncy easing that looks amateur, and make the exit crisp so the CTA appears immediately after. Note any animations that obscure product details or clip into safe areas on TikTok vertical format.

I applied a left-slide entrance for the headline in the 0–3s window but the exit timing overlaps the CTA reveal at 2.8s, hiding the button. The campaign manager will flag this as a conversion risk and I can’t extend the clip. Should I shorten the headline animation, change its exit to fade, or move the CTA earlier? Recommend the quickest fix that preserves rhythm and conversion clarity.

Every video I touch needs separate animation timing for Instagram, TikTok and YouTube, and I keep reworking the same motion curves. It eats hours and creates inconsistent pacing across channels. What animation conventions or a simple templating habit should I adopt so entrances and exits are predictable and require minimal tweaks per platform?