Export Page performance reports

Export the page performance report for Quarter 2 with daily reach, impressions, post-level engagement, top posts, and paid spend. Save as CSV named DowntownCafe_Q2_Performance_2026-04-01_to_2026-06-30.csv and confirm file size. Email it to finance and the owner with a one-line summary: total reach, total spend, and top-performing post. Before sending, verify the export contains impressions and ad spend columns.

Before I deliver the performance export to the board, make it easy for them to spot ROI. Add a cover sheet that lists total ad spend, total conversions from tracked posts, cost per conversion, and the three posts that drove the most conversions. Highlight any data gaps and suggest whether a follow-up export with UTM or pixel data is needed.

I exported the performance report for April–June and the CSV is missing the ad spend column that I expected. The owner will need spend to calculate ROI and will ask me tomorrow. I don’t know if I picked the wrong export option or if our ad account isn’t linked. What’s the likely cause and the fastest way to get the spend data before the meeting?

Over six reporting cycles I keep exporting incomplete CSVs and lose credibility with the owner. The gap is usually ad spend or conversions. I spend hours reconciling with the ads manager. What process change or checklist will prevent this and make quarterly reporting two hours instead of six?