The four heights
The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.
Execute — do the immediate task
+The weekly campaign report is due to the growth team on Friday. Pull last 30 days of traffic from…
Execute — do the immediate task
+The weekly campaign report is due to the growth team on Friday. Pull last 30 days of traffic from the marketing campaigns tagged UTM_source=email, UTM_medium=cpc, and UTM_campaign=spring_sale. Confirm sessions, conversions and revenue per campaign, then send the attached two-page summary to Maria in growth and Ben in finance for Friday sign-off. Check that conversion goals match the site’s purchase event before sending.
Pasted it? When the reply comes back, push once: ask it to sharpen the weakest part. — Did this prompt help?
Improve — make it easier to accept
+Before I share campaign results with the CMO, make the performance obvious. Put spend, sessions,…
Improve — make it easier to accept
+Before I share campaign results with the CMO, make the performance obvious. Put spend, sessions, conversion rate and ROAS at the top for each campaign; highlight campaigns that lost money or dropped conversion rate by more than 20% versus the prior period; flag any anomalies where landing-page sessions are high but conversions are near zero. Suggest one recommendation per flagged campaign to make approval easy.
Pasted it? When the reply comes back, push once: ask it to sharpen the weakest part. — Did this prompt help?
Decide — diagnose the stuck moment
+I exported last 30 days of campaign traffic and several campaigns show sessions but zero revenue.…
Decide — diagnose the stuck moment
+Pulled campaign list; some campaigns show zero revenue though sessions exist
I exported last 30 days of campaign traffic and several campaigns show sessions but zero revenue. Maria will ask if tracking is broken. I’m worried we missed a UTM mapping or the purchase event changed. I cannot check site code myself. What is the most likely cause and the quickest next step so I can tell Maria what to do?
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Become — change the pattern
+Every month I spend hours recreating campaign performance reports because UTM tagging and goal…
Become — change the pattern
+We keep re-running the same 30-day campaign checks every week
Every month I spend hours recreating campaign performance reports because UTM tagging and goal mapping keep failing. I want to stop firefighting and make campaign reporting reliable. Which three changes should I make to reduce rework and get consistent, trustworthy campaign metrics going forward?
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Next to this one
Other web analytics work people do in Google Analytics.
Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map
Same library, five ways in.