Analyze organic search traffic

Walk Priya through the organic search report for March–May and confirm the three pages driving the most conversions. Show the conversion counts, the landing page URLs, the query groups that brought them, and the landing page conversion rates. Verify filters so no paid or internal campaign traffic is included, then send the report to Priya and Raj in growth with a two-business-day deadline to confirm before we change on‑page CTAs.

Before I send this to the head of content, surface the headline metric a marketer will care about: three-line summary that states sessions, conversion rate and conversion count from organic this quarter. Put the top two landing pages and their one-sentence hypothesis for why they rank. Flag any pages with high sessions but conversion rate under 0.5% and list the likely on‑page reasons a CRO would raise.

Search traffic to our category pages fell 40% overnight; the shop pages affected are /shoes, /boots, and /sneakers. I have the date it started and the site-wide robots and sitemap were unchanged. I do not know if we lost position, were hit by a manual action, or if Google changed SERP layout. What is the most likely cause and what three checks should I run first to narrow it down, prioritized by speed and impact?

Every quarter sessions rise but conversions plateau or drop on product pages. The pattern repeats across three launches this year. Where am I most likely losing leverage — keyword selection, landing page intent mismatch, checkout friction, or tracking errors — and what single habit should I adopt to stop this cycle within the next release?