Compare traffic over time

The CEO wants last-quarter versus this-quarter traffic comparison for the product pages by Friday. Send a concise report showing total sessions for each quarter, percent change, and the top three pages driving the change. Use the content grouping for product pages and verify the same date alignment for both quarters.

Before I give the quarter-over-quarter traffic slide to the CEO, make the comparison easy to read: put percent change at the top, show a table of the top five product pages with their quarter sessions and deltas, and highlight whether the change is due to fewer sessions or fewer pages receiving traffic. Call out any tracking changes or site restructures that would distort the comparison.

Quarter-over-quarter product page sessions are down 18% and I don’t know if that’s seasonality, fewer campaigns, or a tagging problem from the replatform last month. I can list campaigns and the replatform date but not whether the replatform affected page paths. What’s the best next step to separate true traffic loss from measurement changes before I present to the CEO?

Quarterly reports keep showing unexplained dips on product pages and I spend hours hunting causes. Where are we repeatedly failing—campaign alignment, tagging governance, or calendar discipline—and what single process change will cut the time I spend investigating these dips by half?