Create custom segments

Create custom segments in Google Analytics — with three ready prompts, from the immediate task to the lasting pattern.

3prompt heights
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3 ready prompts

Written for the moment this actually comes up.

Execute — do the immediate task

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We need a reusable segment of high-intent shoppers. Create a custom segment for Marissa that…
We need a reusable segment of high-intent shoppers. Create a custom segment for Marissa that captures users who viewed product pages, added to cart, and returned within 7 days, then save and share it with Marissa and the ecommerce team before Wednesday.

Improve — make it easier to accept

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Before I hand this to Marissa, make the custom segment easy to act on: name it 'Repeat-7d…
Before I hand this to Marissa, make the custom segment easy to act on: name it 'Repeat-7d Add+View', show the defining sequence at the top, include estimated unique users and revenue in the last 30 days, and flag any overlap above 60% with our existing VIP segment so she doesn't double-message them.

Decide — diagnose the stuck moment

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I built a segment for users who viewed product pages and added to cart but the audience size is far…

I tried to build a 'high-intent' segment and it looks huge and noisy.

I built a segment for users who viewed product pages and added to cart but the audience size is far larger than expected and overlaps with VIP. Marissa expects a tight list for a win-back campaign. I don't know whether my sequence length, time window, or inclusion rules are wrong. Which tweak will most reliably tighten to true high-intent shoppers without excluding real candidates?

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
Copyright © LLOS.ai · 2026 — original pedagogy, voice, and design — all rights reserved.

The rest of the map

Same library, five ways in.