Qualify leads automatically

Set up automated lead qualification so every new inbound lead is enriched with company domain info, assigned an industry and size tag, checked against the no-contact list, and routed: if score ≥40 assign to Enterprise team; if score 20–39 assign to SDR queue; if score <20 send nurturing email and add to the drip sequence. Confirm routing works for leads from the last 24 hours before enabling.

Before I enable automatic qualification, make it easy for the SDRs to trust it: surface the reason each lead was routed (top three signals), show enrichment source and timestamp, highlight leads routed to SDRs that have open support tickets, and flag anything coming from partners or agencies that should be routed to a partner manager instead.

A promising inbound lead was automatically routed to the nurture drip this morning instead of to SDRs. I don’t know which rule misclassified it—was it missing company data or a score bug—and sales will lose momentum. What’s the fastest way to find the misrouting and correct it so similar leads route correctly immediately?

We keep losing leads at edge cases—agency emails, shared inboxes, or conference scans—because the qualification rules don’t account for them. That costs deal velocity and trust. Which two adjustments to enrichment, rules, or exception handling would most reliably catch these edge cases without doubling SDR workload?