Run marketing performance reports

I need a marketing performance report for the last 90 days to show in Wednesday’s growth meeting. Pull channels: email, paid search, organic search, and social. For each channel show sessions, leads generated, MQLs, cost per lead where paid, and conversion rate to SQL. Break metrics down weekly and include trend sparklines. Share the result with me, Priya the growth lead, and the content team.

Before I share this, make it review-ready: put the top-performing campaign by CPL and the worst by CPL at the top, annotate any big week-over-week swings with likely causes (campaign start, creative change, or tracking issue), and surface which landing pages drove the most MQLs. Flag any channel where UTM tagging is missing or inconsistent.

Our marketing MQL count dropped sharply two weeks ago across paid channels. I checked spend and bids and they look steady. I’m worried tracking or tag changes caused the drop but I don’t know what to look for. What’s the most likely diagnosis and what quick tests should I run to confirm whether it’s a tracking problem or real performance decline?

Every month we spend hours arguing which channel deserves credit because our UTM conventions and landing page redirects are inconsistent. This eats time and misallocates budget. Recommend a compact set of naming and tagging rules, one verification process to run weekly, and a small habit change the team can keep to stop attribution debates within two months.