Create custom report for accounts

Create a custom report so account managers can review active accounts. Build a report named Active Accounts — AM View that uses the Accounts object, shows Account Name, Account Owner, Industry, ARR, Last Contact Date, and Open Opportunities Count, and filters to Account Owner equals the sales team and Active Status equals Active. Save it in the Sales Reports folder and share edit access with Priya Sharma and Marco Diaz.

Before I share the Active Accounts report with the team, make it quick to act on: surface ARR and Last Contact Date at the top, add a conditional highlight for Last Contact Date older than 90 days, include a column that links to the top opportunity for each account, and flag accounts with ARR over $250k so AMs can prioritize outreach.

I built Active Accounts — AM View and saved it in Sales Reports, but the regional managers say the ARR column is missing for several accounts. I suspect field-level security or a data visibility issue, and I can't ask IT immediately. Who is most likely blocking the ARR field and what's the fastest troubleshooting step I can take so managers see dollars before Monday's review?

I repeatedly rebuild the same account reports for each region because owners ask for slightly different columns and filters. It costs me hours and leaves inconsistent metrics. What reporting habit, naming convention, or access rule should I change so one canonical report serves all regions with minimal tweaks?