Add and edit pages and blog posts

Add an About Us page and the next blog post for the Knitwear launch. Create a page at /pages/about-us with the headline Our Story, include the founder photo and three paragraphs about our materials and mission, and set the page to appear in the footer under About Us. Draft a blog post titled Introducing Holiday Knitwear with the hero image, two product callouts linking to the holiday collection, and publish the post scheduled for Monday at 8am. Check links before publishing.

Before I publish the About Us page and the blog post, make them effective for conversions and SEO. Put a clear call-to-action near the founder's story to view the holiday collection, add meta description and H1 for the blog post, check that both pages have social share images at 1200x630, and flag any missing internal links to product pages so we don't lose referral traffic from the post.

I scheduled the Knitwear launch post but readers keep hitting 404s because two product links point to retired SKUs. The merch list I used changed last week and I didn't sync it. I can't tell whether the links should point to similar replacements or be removed. What is the best immediate action to fix the post and the right way to decide which products to link to from launch content?

Every season our pages and blog posts include links to products that get retired or rehoused, causing broken links and lost conversion. This exact problem wastes time and harms SEO. Recommend one habit for content owners and one technical control to prevent published pages from linking to inactive SKUs going forward.