Analyze video performance

I need a performance summary for last week's three best videos to include in Monday's creative review. For each video give views, watch time percentage, average watch time, shares, saves, comments, and the top audience demographic. Highlight which video exceeded target watch time and which underperformed against similar videos.

Before I show these video reports to the creative director, make performance easy to judge. Put a one‑line verdict up front for each video — outperforming, meeting, or below expectations — then surface the single metric most responsible. Mark any video where completion rate and average watch time disagree and explain why that combination usually happens.

One video has 800k views but a 15% watch‑through and the team is asking if the creative failed. Tell me the most likely reasons for high reach but low engagement, the two analytics to inspect now to prove cause, and the best immediate edit or caption test to run that could rescue watch‑through.

Across the past quarter we keep generating spikes in views that don't convert into steady watch time or audience growth. What habit should the creative team adopt when planning and releasing content to improve retention? Recommend one change to briefing, one metric to make non‑negotiable, and a weekly check to prevent repeating the pattern.