Choose subject matter

I need a short subject list for a sponsorship pitch deck due to the conference team on Thursday. Pick five focused subjects that match an arts festival audience—ticketing trends, audience demographics, artist compensation models, sustainable staging, and sponsorship tiers—each with a one-sentence hook and one metric to prove relevance.

Before I send this topic list to the author and the conference manager, make it easy to approve: surface the business outcome for each subject (what decision it informs), make the preferred slide length clear, and flag any subject likely to trigger procurement or finance questions.

I asked Sam the author to pick one subject for a five-slide pitch and they sent me three. I’m torn: the finance director wants audience demographics, the festival director prefers sustainable staging, and I can’t predict which will secure sponsorship. What’s the likely best subject to choose now and why?

We keep spending days arguing about which subject to use in pitch decks, delaying outreach. Where are we losing time in choosing subjects, and what decision rule or habit would stop last-minute debates and speed approvals?