What it pays
Government survey numbers — not estimates, not ads.
Half of all Advertising and Promotions Managers in the U.S. earn more than $133,660 a year — the middle 80% land between $63,300 and $286,240. About 21,470 people in the U.S. do this work. Figures are for the U.S. occupation group “Advertising and Promotions Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$133,660typical pay / year
21,470people in this work
$286,240+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Make3
Develop advertising campaigns
+Draft three distinct 30- and 60-second campaign concepts for the new summer swimwear line, including target…
Develop advertising campaigns
+Draft three distinct 30- and 60-second campaign concepts for the new summer swimwear line, including target audiences, creative hooks, rough media mix and estimated CPMs, then prepare a one-page pitch to win sign-off from Priya in buying by Wednesday.
The tools that do the workAdobe Creative CloudAdobe Illustratorjob descriptionsO*NETWikipedia
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Create marketing strategies
+Build a channel-by-channel marketing strategy for the autumn collection with objectives, KPIs, budget…
Create marketing strategies
+Build a channel-by-channel marketing strategy for the autumn collection with objectives, KPIs, budget allocation and two creative directions per channel, plus a one-paragraph risk assessment to share with Maya by Tuesday lunchtime.
The tools that do the workHubSpotESCOjob descriptionsO*NET
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Develop advertising campaigns
+Prepare three full campaign executions for the premium skincare launch—hero print ad, two social formats and…
Develop advertising campaigns
+Prepare three full campaign executions for the premium skincare launch—hero print ad, two social formats and a launch email—include creative briefs, copyright checks and mockups, then send the package to Rohan for client approval on Monday.
The tools that do the workAdobe InDesignAdobe PhotoshopESCOWikipedia
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Analysing2
Analyze market trends
+Pull the last 12 months of category performance, identify three emerging consumer behaviours and two…
Analyze market trends
+Pull the last 12 months of category performance, identify three emerging consumer behaviours and two competitor moves that shift opportunity, then write a concise one-page implications memo for the strategy team before Friday's planning meeting.
The tools that do the workGoogle Analyticsjob descriptionsO*NETWikipedia
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Monitor campaign performance
+Track live campaign metrics across paid social, display and owned email for the current promotion, flag any…
Monitor campaign performance
+Track live campaign metrics across paid social, display and owned email for the current promotion, flag any KPI drifting more than 15% and draft optimisation recommendations to send to the media buyer and account director by end of day.
The tools that do the workGoogle AnalyticsFacebookjob descriptionsO*NETWikipedia
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Coordinate1
Oversee media buying
+Negotiate and confirm the week-long display and OOH buys for the launch, list secured impressions, unit rates…
Oversee media buying
+Negotiate and confirm the week-long display and OOH buys for the launch, list secured impressions, unit rates and insertion dates, and circulate the final schedule and invoice instructions to procurement and finance by Thursday noon.
The tools that do the workFacebookjob descriptionsWikipedia
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The daily work14
Propose alternatives to clients that promote their organisations, products, or projects
+Draft three alternative campaign proposals that position Acme Health as the community’s trusted wellness…
Propose alternatives to clients that promote their organisations, products, or projects
+Draft three alternative campaign proposals that position Acme Health as the community’s trusted wellness partner: a local events sponsorship plan, a social proof influencer series, and an in-store experiential demo, each with target audience, KPIs, 12-week media plan and estimated budget, send to Priya and James by Tuesday for review.
The tools that do the workHubSpotESCO
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Advertising techniques
+Prepare a one-page brief that teaches the sales team three advertising techniques for the upcoming snack…
Advertising techniques
+Prepare a one-page brief that teaches the sales team three advertising techniques for the upcoming snack launch: emotional storytelling for parenting audiences, scarcity-driven limited offers, and sampling-driven trial, include evidence from two recent market studies and three suggested execution ideas, deliver to Maya and the creative director by Wednesday morning.
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Manage advertising budgets
+Reconcile this quarter’s campaign spend against agreed media budgets, flag any line items over 10 percent,…
Manage advertising budgets
+Reconcile this quarter’s campaign spend against agreed media budgets, flag any line items over 10 percent, propose two reallocation options to hit targets, and send the updated budget summary to Priya in procurement by Wednesday.
The tools that do the workGoogle Analyticsjob descriptionsO*NET
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Stay updated on advertising industry developments and new techniques
+Gather three noteworthy industry trends from the last month relevant to FMCG advertising, summarise their…
Stay updated on advertising industry developments and new techniques
+Gather three noteworthy industry trends from the last month relevant to FMCG advertising, summarise their implications for our clients, and draft a one‑page briefing to send to the client strategy group on Friday morning.
The tools that do the workHubSpotO*NETWikipedia
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Supervise creative teams
+Review current creative briefs for the Oakley eyewear account, list three revisions to tighten the messaging,…
Supervise creative teams
+Review current creative briefs for the Oakley eyewear account, list three revisions to tighten the messaging, assign each revision to the art director or copywriter with deadlines, and circulate the updated brief and task list to the creative team today.
The tools that do the workAdobe Creative Cloudjob descriptionsWikipedia
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Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
+Mobilise the campaign team for the Q3 product launch: confirm roles, set the kickoff meeting for Monday, list…
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
+Mobilise the campaign team for the Q3 product launch: confirm roles, set the kickoff meeting for Monday, list immediate deliverables for each member, and create a one‑page progress tracker to circulate after the meeting.
The tools that do the workFacebookO*NET
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Contact organizations to explain services and facilities offered.
+Call the events manager at Riverside Ltd to explain our end‑to‑end experiential services, offer two tailored…
Contact organizations to explain services and facilities offered.
+Call the events manager at Riverside Ltd to explain our end‑to‑end experiential services, offer two tailored package options for their June conference, and follow up with a one‑page proposal and pricing by Thursday afternoon.
The tools that do the workHubSpotO*NET
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Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
+Set quarterly sales targets for the team, outline three incentive tiers tied to revenue and new accounts,…
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
+Set quarterly sales targets for the team, outline three incentive tiers tied to revenue and new accounts, schedule one coaching session per rep next week, and prepare a short performance evaluation template to use at the end of quarter.
The tools that do the workHubSpotO*NET
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Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
+Support the product launch briefing on Thursday: prepare the slide set with short demo scripts, load two…
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
+Support the product launch briefing on Thursday: prepare the slide set with short demo scripts, load two working prototypes for live walkthroughs, and draft three product benefit lines to use when answering customer questions.
The tools that do the workAdobe InDesignAdobe PhotoshopO*NET
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Represent company at trade association meetings to promote products.
+Attend the trade association meeting next Wednesday and represent our product line: bring three printed…
Represent company at trade association meetings to promote products.
+Attend the trade association meeting next Wednesday and represent our product line: bring three printed one-pagers, a competitive talking brief, and a sample offer to hand to procurement and distributor contacts.
The tools that do the workAdobe AcrobatO*NET
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Direct and coordinate product research and development.
+Run the product development kickoff: compile market insights, outline three prototype concepts, assign…
Direct and coordinate product research and development.
+Run the product development kickoff: compile market insights, outline three prototype concepts, assign testing owners and a six-week timeline, and request a budget approval note for senior product management.
The tools that do the workHubSpotO*NET
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Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
+Design the customer survey for next quarter: draft ten clear questions, decide on online and paper…
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
+Design the customer survey for next quarter: draft ten clear questions, decide on online and paper distribution, define target sample of 400 buyers, and provide the analysis plan for trends and segment comparisons.
The tools that do the workGoogle AnalyticsO*NET
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Plan promotional events
+Plan the regional promotional event for May 20: secure the venue, outline a 90-minute programme with product…
Plan promotional events
+Plan the regional promotional event for May 20: secure the venue, outline a 90-minute programme with product demo and Q&A, confirm catering for 60 people, and prepare the RSVP list and invitations.
The tools that do the workFacebookjob descriptions
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Ensure advertising complies with legal and ethical standards
+Audit the upcoming campaign creative and copy: check every claim against current product specs and copyright…
Ensure advertising complies with legal and ethical standards
+Audit the upcoming campaign creative and copy: check every claim against current product specs and copyright rules, flag any unverified statements, and produce a compliance checklist for legal sign-off before publication.
The tools that do the workExtensible markup language XMLWikipedia
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses