What it pays
Government survey numbers — not estimates, not ads.
The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Assess consumer demand
+Gather recent sales velocity, search volume and competitor pricing for our target segment, estimate monthly…
Assess consumer demand
+Develop marketing insights
+Synthesize customer interviews, web behaviour signals and sales feedback into three actionable marketing…
Develop marketing insights
+Research target markets
+Research and rank three high-potential target markets for our small commercial solar packages over the next…
Research target markets
+Make recommendations for product positioning
+Recommend positioning for our new rooftop inverter aimed at mid-sized installers: identify the unique value,…
Make recommendations for product positioning
+Monitor market conditions
+Set up a weekly market watch summarising price movements, competitor bids, regulatory changes and two…
Monitor market conditions
+Create presentations for management
+Build a 12-slide presentation for management that pulls quarterly market research, customer needs,…
Create presentations for management
+Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Prepare the quarterly findings report on competitor product launches, convert the sales and survey numbers…
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Measure and assess customer and employee satisfaction.
+Run the latest customer and employee feedback batch, calculate Net Promoter Score and satisfaction by…
Measure and assess customer and employee satisfaction.
+Direct trained survey interviewers.
+Organise and brief the trained survey interviewers for the product-adoption study: assign regions, deliver…
Direct trained survey interviewers.
+Develop and implement procedures for identifying advertising needs.
+Draft and implement procedures to identify advertising needs for the new mid-market offer: define criteria…
Develop and implement procedures for identifying advertising needs.
+Design surveys and research methods
+Design the customer and market surveys for the autumn launch: choose sample sizes, write question modules for…
Design surveys and research methods
+Present findings to stakeholders
+Prepare the stakeholder presentation of research findings: build five slides that tell the story from insight…
Present findings to stakeholders
+Track trends in consumer behavior
+Update the weekly dashboard with this quarter's consumer purchase frequency, basket size and channel split,…
Track trends in consumer behavior
+Study competitor activities
+Compile a competitive activity brief: capture last six months of product launches, pricing moves and…
Study competitor activities
+Develop new research techniques
+Design three new primary research methods for customer insight: a short in-app intercept survey, a weekly…
Develop new research techniques
+Use statistical techniques for data analysis
+Run the statistical analysis on the campaign dataset to calculate conversion lift, segment-level significance…
Use statistical techniques for data analysis
+Study it to draw conclusions
+Read the customer interviews and purchase data, synthesise five clear conclusions about why switching happens…
Study it to draw conclusions
+Define the way they can be reached
+Map the preferred contact routes for our top 200 accounts: note decision maker channels, best times to reach…
Define the way they can be reached
+Analyse internal factors of companies
+Review the latest internal performance pack for DeltaWorks, extract strengths, weaknesses, resource gaps, and…
Analyse internal factors of companies
+Analyse consumer buying trends
+Compile transaction and web-behaviour data for the last 12 months, identify shifts in purchase frequency,…
Analyse consumer buying trends
+Says who?
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The logs, files & records this job keeps
Shared with other careers — the same record means something different in each.
Related careers
Same family of work — each with its own tasks and prompts.
The rest of the map
Same library, five ways in.
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