Esports Marketing Manager

Esports Marketing Manager performs the everyday work items detailed here and this page holds 19 real tasks. The tasks make clear which skills are most used and when to ask for help. Each one shows where we found it, and comes with an AI prompt you can copy and use straight away.

19evidenced tasks
19ready prompts
8tools of the trade
11-2011.00O*NET-SOC code
21,470hold this job (US, BLS 2025)
$133,660median pay/yr (US)
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What it pays

Government survey numbers — not estimates, not ads.

Half of all Advertising and Promotions Managers in the U.S. earn more than $133,660 a year — the middle 80% land between $63,300 and $286,240. About 21,470 people in the U.S. do this work. Figures are for the U.S. occupation group “Advertising and Promotions Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$133,660typical pay / year
21,470people in this work
$286,240+top 10% earn
₹6.1 lakha year in India (family avg)
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The work, task by task

These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.

Analysing2

Develop advertising campaigns

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Draft three distinct ad campaign concepts for the Haze Cup targeting 18–24 players, include hero message, two…
Draft three distinct ad campaign concepts for the Haze Cup targeting 18–24 players, include hero message, two media placements, rough budget split, and legal checklist for in-game assets, ready for client review Wednesday.
The tools that do the workAdobe Illustratorjob descriptionsO*NETWikipedia

Analyze market trends

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Analyze the last six months of viewership and engagement across regional qualifiers, identify two rising…
Analyze the last six months of viewership and engagement across regional qualifiers, identify two rising player demographics, forecast three trends with supporting charts, and recommend one audience segment to prioritise.
The tools that do the workGoogle AnalyticsHubSpotjob descriptionsO*NETWikipedia
Negotiating4

Create marketing strategies

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Create a quarter-long marketing plan for the new roster launch: goals, target audiences, channel mix, KPIs,…
Create a quarter-long marketing plan for the new roster launch: goals, target audiences, channel mix, KPIs, creative themes, and a phased media budget with contingency, ready for the Monday strategy review.
The tools that do the workHubSpotESCOjob descriptionsO*NET

Monitor campaign performance

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Compile a weekly performance report for the Valorant sponsorship campaign: spend, CPM, CTR, conversions,…
Compile a weekly performance report for the Valorant sponsorship campaign: spend, CPM, CTR, conversions, top-performing creative, and three optimisation actions for the operations team by Friday 10am.
The tools that do the workGoogle Analyticsjob descriptionsO*NETWikipedia

Oversee media buying

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Approve the weekly paid social and programmatic buys for the Valorant season: confirm target audiences, top…
Approve the weekly paid social and programmatic buys for the Valorant season: confirm target audiences, top three creatives for each flight, total budget of $45,000, and delivery pacing, then send the purchase order to finance and media agency for release tomorrow.
The tools that do the workFacebookGoogle Analyticsjob descriptionsWikipedia

Develop advertising campaigns

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Draft a three-week ad campaign for the upcoming tournament targeting 18–34 gamers: outline objectives, three…
Draft a three-week ad campaign for the upcoming tournament targeting 18–34 gamers: outline objectives, three creative concepts with buy recommendations, competitor positioning, and proposed KPIs, then present to the brand lead on Thursday morning.
The tools that do the workHubSpotGoogle AnalyticsESCOWikipedia
The daily work13

Propose alternatives to clients that promote their organisations, products, or projects

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Draft three alternative campaign decks for Redline Gaming that promote their new controller, each with target…
Draft three alternative campaign decks for Redline Gaming that promote their new controller, each with target audience, three activation ideas, estimated CPM and reach, IP clearance notes, and one headline-driven creative treatment — deliver to Priya in procurement and Marco the brand director by Thursday for their decision meeting.
The tools that do the workHubSpotESCO

Advertising techniques

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Create a one-page playbook that explains our top five advertising techniques for esports sponsors, include…
Create a one-page playbook that explains our top five advertising techniques for esports sponsors, include examples, one quick A/B test to run, legal checklist for copyrighted assets, and a recommended timeline to present to Maya the account lead on Monday.
The tools that do the workGoogle AnalyticsESCOsee the evidence ↗

Manage advertising budgets

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Reconcile last quarter's channel spend against campaign KPIs, move unused programmatic funds into the…
Reconcile last quarter's channel spend against campaign KPIs, move unused programmatic funds into the top-performing ads, notify finance and the performance lead, and lock budgets for next Friday's buy window.
The tools that do the workGoogle Analyticsjob descriptionsO*NET

Stay updated on advertising industry developments and new techniques

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Compile a one-page brief of three emerging ad techniques, summarise two recent industry reports and one…
Compile a one-page brief of three emerging ad techniques, summarise two recent industry reports and one competitor play, and circulate to the creative director and client success by Wednesday for strategy discussion.
The tools that do the workHubSpotO*NETWikipedia

Supervise creative teams

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Run a creative review: collect current concepts from the design lead, score them against brand and conversion…
Run a creative review: collect current concepts from the design lead, score them against brand and conversion criteria, give revision notes with clear priorities, and schedule a follow-up sign-off meeting for Tuesday.
The tools that do the workAdobe Creative Cloudjob descriptionsWikipedia

Contact organizations to explain services and facilities offered.

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Draft outreach emails to five partner orgs explaining our esports venue, sponsorship tiers, and activation…
Draft outreach emails to five partner orgs explaining our esports venue, sponsorship tiers, and activation support, attach one-pager collateral, ask for a discovery call next week, and copy the partnerships manager.
The tools that do the workHubSpotO*NET
START

Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

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Set quarterly sales targets for the team, create a tiered incentive plan tied to net-new sponsorship revenue,…
Set quarterly sales targets for the team, create a tiered incentive plan tied to net-new sponsorship revenue, schedule monthly performance check-ins, and notify HR and the sales lead before Monday.
The tools that do the workHubSpotO*NET

Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

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Prepare a 12-slide deck and a live product demo script for Wednesday’s regional field kickoff, include two…
Prepare a 12-slide deck and a live product demo script for Wednesday’s regional field kickoff, include two short gameplay clips, three talking points about benefits for grassroots partners, and a one-page leave-behind spec sheet for customers.
The tools that do the workAdobe InDesignAdobe After EffectsO*NET

Represent company at trade association meetings to promote products.

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Draft a concise 90-second elevator pitch and a one-page association briefing to hand to the board at Friday’s…
Draft a concise 90-second elevator pitch and a one-page association briefing to hand to the board at Friday’s trade association meeting, list target distribution partners, pricing tiers, and three measurable asks we want from attendees.
The tools that do the workHubSpotO*NET

Direct and coordinate product research and development.

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Create a research brief to launch two prototype concepts: objectives, success metrics, target player…
Create a research brief to launch two prototype concepts: objectives, success metrics, target player segments, timeline to MVP in eight weeks, and budget estimate for prototype builds and playtests.
The tools that do the workGoogle AnalyticsO*NET

Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

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Design a data-collection plan for the next campaign including a five-question post-play survey, sampling…
Design a data-collection plan for the next campaign including a five-question post-play survey, sampling targets by region and skill bracket, response quotas, and a schedule for two waves of collection and analysis.
The tools that do the workHubSpotO*NET

Plan promotional events

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Build an event plan for a launch night: venue layout, run of show, talent brief, promo timeline, KPI targets…
Build an event plan for a launch night: venue layout, run of show, talent brief, promo timeline, KPI targets for sign-ups and social reach, and contingency notes for technical failure.
The tools that do the workAdobe InDesignjob descriptions

Ensure advertising complies with legal and ethical standards

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Review the creative for the upcoming sponsorship campaign against advertising law: flag any third-party IP…
Review the creative for the upcoming sponsorship campaign against advertising law: flag any third-party IP issues, list mandatory disclosures, note any potentially deceptive claims, and provide a redline and compliant copy suggestions.
The tools that do the workAdobe AcrobatWikipedia

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