View top landing pages

View top landing pages in Google Analytics — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
Open it in the interactive atlas →

The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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Show the top 10 landing pages for desktop and mobile over the last 30 days, with sessions, new…
Show the top 10 landing pages for desktop and mobile over the last 30 days, with sessions, new users, bounce rate, and goal conversion. Identify any high-traffic landing page with conversion under 1% so we can prioritize optimization work for next sprint.

Improve — make it easier to accept

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Before I hand this landing-page list to the content lead, make it actionable: surface the top three…
Before I hand this landing-page list to the content lead, make it actionable: surface the top three pages by traffic, call out the one with the largest drop in conversion month-over-month, and add two hypotheses for why visitors leave (slow load, irrelevant hero, poor CTA) so she can pick quick tests.

Decide — diagnose the stuck moment

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The homepage drive-to cart rate dropped 50% since Wednesday. I’m responsible for CRO but don’t know…

Our highest-traffic landing page lost half its conversions this week.

The homepage drive-to cart rate dropped 50% since Wednesday. I’m responsible for CRO but don’t know whether this is a tracking bug, a template change, or an A/B test gone wrong. I can’t tell what changed in the page code. What’s the most probable cause and what one quick inspection will tell me whether I need a rollback or a content tweak?

Become — change the pattern

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We keep sending traffic to the same set of landing pages and repeatedly miss conversion targets.…

Landing pages that attract traffic but rarely convert

We keep sending traffic to the same set of landing pages and repeatedly miss conversion targets. Where are we losing time or credibility — lazy hypothesis generation, no pre-launch QA on tracking, or no CRO prioritization — and which single habit change will give the biggest lift to conversion outcomes?

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.