Track revenue by product

Track revenue by product in Google Analytics — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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I need revenue by product for the last fiscal quarter to justify restocking and margin talks. Pull…
I need revenue by product for the last fiscal quarter to justify restocking and margin talks. Pull transaction-level data so I can see product SKU, quantity, revenue per item, and refunds, then produce a CSV sorted by net revenue descending and a one-page summary that flags the top 10 SKUs that account for 80% of revenue. Confirm data includes tracked discounts and tax handling.

Improve — make it easier to accept

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Before I show product revenue to procurement, make it easy to act on: surface total net revenue per…
Before I show product revenue to procurement, make it easy to act on: surface total net revenue per SKU at the top, show units sold next to per-unit price, highlight SKUs with frequent refunds or negative net revenue, and note any SKUs with low hit counts that might be sampling errors. Point out gaps where product variants aren't tagged consistently.

Decide — diagnose the stuck moment

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I just exported transactions and a handful of SKUs show pageviews but zero revenue; I’m worried…

Pulled product revenue and see several SKUs with zero revenue despite impressions

I just exported transactions and a handful of SKUs show pageviews but zero revenue; I’m worried those SKUs are mis-tagged or sales came through a different path. The storefront lead is defensive about tagging. I can’t tell whether this is a tagging bug, an excluded payment gateway, or returned orders not reconciled. What is the most likely cause and the next two checks I should run to prove it?

Become — change the pattern

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Every month I spend hours reconciling product revenue because SKUs are reported inconsistently,…

Revenue reports need manual cleanup each month

Every month I spend hours reconciling product revenue because SKUs are reported inconsistently, discounts and refunds split across sources, and gift-card sales are misattributed. I need a habit that stops this recurring cleanup. What single process change or checklist will reduce reconciliation time by at least half and who in the team must own each step?

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.