Track video engagement events

Track video engagement events in Google Analytics — with three ready prompts, from the immediate task to the lasting pattern.

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3 ready prompts

Written for the moment this actually comes up.

Improve — make it easier to accept

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Before I roll this out sitewide, make the engagement data easy to act on: surface a top-line metric…
Before I roll this out sitewide, make the engagement data easy to act on: surface a top-line metric for demo completion rate, make the 25% and 75% buckets easy to find in the events report, and flag cases where a single video has sharply different completion across mobile vs desktop. Also note anything in the current tag names that would confuse AdOps or skew attribution.

Decide — diagnose the stuck moment

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I instrumented the play button and can see play events, but none of the 10/25/50/75/100 progress…

I added clicks for play but no progress events are showing

I instrumented the play button and can see play events, but none of the 10/25/50/75/100 progress events appear in the account. This affects reporting for Emily in growth and the content team who need completion rates for next Tuesday. I’m not sure if the player emits progress callbacks or my event logic is wrong. Likely causes and the best next move to diagnose and fix quickly?

Become — change the pattern

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Across several launches we keep losing video engagement reliability: some videos report full…

Progress events are inconsistent across pages and devices

Across several launches we keep losing video engagement reliability: some videos report full completions, others only play events; mobile is worse than desktop. This wastes growth team time reconciling reports. What habit or checklist should I adopt to stop flaky video telemetry — what tests, naming rules, and cross-team signoffs will prevent this recurring mess?

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.