Capture form submission data

Capture form submissions so sales can act within 15 minutes. On the Pricing Page Contact form map Name, Email, Company, ARR estimate, Message, and GDPR consent into the CRM contact and a deal record; set the contact’s lifecycle stage to Marketing Qualified Lead; create a task assigned to the account owner to call within one business day; and ensure submission timestamp and source URL are recorded. Verify mapping with two test submissions before end of day Thursday.

Before I turn submissions live, make the data immediately useful: flatten ARR estimate into a numeric property, set an automation to tag any submission with ARR over $250k as High-Value and create a deal in the Enterprise pipeline, trim the Message field to 500 characters in the CRM preview, and add the page URL and UTM campaign so sales has context. Flag anything that would make a reviewer hesitate about data quality.

Form submissions are landing in the CRM but the ARR estimate property is empty. I mapped it correctly in the form editor but the CRM records show no value. I’m afraid the field types don’t match or the hidden field is overwriting it; I can’t see server logs. What is the most likely mismatch and what single test will prove whether the mapping or the field type is the culprit?

We repeatedly get junk or incomplete fields from forms, which wastes SDR time and erodes trust with sales. Where is our process failing—field design, mapping, or QA—and what one rule will eliminate most errors, for example requiring numeric validation on ARR, making critical fields required, and a two-submission QA check before a form earns a production tag?