Create a Live video

I need a Live session to introduce our summer collection and capture Q&A. Schedule the Live for Thursday at 19:00, set the title to 'Summer Drop Q&A', write the pinned comment with the shop link and return policy, check camera and mic settings, and run a 10-minute tech rehearsal with the team an hour before. Remind followers with a story an hour before going live.

Before we announce the Live, make it easy for the team to approve the run: surface the top three audience questions we expect, show the product shots we'll demo, flag any policy issues with resale or pricing language, and provide a short opening script that states the shop link and shipping times in the first minute. Keep the Live under 45 minutes for retention.

I scheduled a Live to demo the summer collection on Thursday at 19:00 but I'm torn: the merch team wants a full 60-minute walkthrough; the community manager warns longer lives lose viewers. I don't know whether viewers will stay for product demos or only for quick Q&A. Given our past attendance peaking at 35 minutes, what's the most likely optimal length and how should I structure it to keep engagement high?

I keep scheduling Lives that require heavy setup and few viewers, and the team burns time on rehearsals for little return. I run product shows and community sessions. Where am I losing leverage — frequency, promotion, format, or rehearsal time — and what one habit should I change to get higher attendance with less prep?