Post a photo or video

I need this photo posted to our brand account and discoverable by buyers in Los Angeles: caption it with the event name, add the location tag for Silver Lake, and publish by 5pm Friday so the promo link can go live in Stories afterward. Make sure the image uses the square crop that keeps the product centered and that the alt text describes the product clearly for accessibility.

Before I post this video to our feed, make it easy for someone scrolling to stop: surface the product benefit in the first line, keep the visual hook in the first two seconds, add a clear call to action about the sale ending Sunday, and confirm the square crop won’t cut off the model’s face. Flag anything that will make a reviewer hesitate to approve it for brand tone or copyright.

I uploaded the event photo for our small-batch ceramics launch and I’m unsure about the caption—marketing wants playful, the founder wants precise product details, and our community manager fears it will sound pushy. Which tone will best serve discoverability and conversion for a Saturday post at noon, and what single-line caption balances warmth with one key spec and a soft CTA?

Every week we spend hours debating caption tone, crop choices, and timing, which delays posting and costs momentum. Which three habits should we change to publish reliably while keeping brand safety—who decides the final tone, a simple crop checklist, and a hard publish window—and how to enforce them so the feed stays consistent for our audience of local buyers?