Import subscriber contacts

Import subscriber contacts in Mailchimp — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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Import 4,200 subscriber contacts collected at the May trade show from the CSV file John exported.…
Import 4,200 subscriber contacts collected at the May trade show from the CSV file John exported. Map fields so First Name, Last Name, Email, Company, and Source='May Trade Show' are set. Suppress duplicates and unsubscribes, and run a quick validation to flag invalid addresses. Report how many imports failed and which rows they were before I assign follow-up.

Improve — make it easier to accept

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Before I import the trade show list, make it easy for the ops lead to approve — surface the…
Before I import the trade show list, make it easy for the ops lead to approve — surface the percentage of addresses likely invalid, highlight records missing names or company, call out any '@example' or disposable domains, and show how duplicates will be handled. Suggest a conservative dedupe rule that keeps the highest-engaged record.

Decide — diagnose the stuck moment

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I opened John's trade show CSV and found two different column formats merged together so some rows…

The CSV has two different column formats from two badge scanners.

I opened John's trade show CSV and found two different column formats merged together so some rows have company in the email column. I need to import these 4,200 rows without trashing the main list, but I don't know whether to split the file, re-export from the scanner, or run a script to re-map. Recommend the most likely safe approach and the exact next steps to fix the file in the next hour.

Become — change the pattern

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Every event import creates messy CSVs, manual re-mapping and late-night fixes that eat two days per…

We repeatedly import messy lists from events.

Every event import creates messy CSVs, manual re-mapping and late-night fixes that eat two days per quarter. Where are we losing time and what three operational habits should we change—covering how we capture data at events, the export format, and pre-import validation—so imports stop being a scramble and the lists are usable on first pass?

Next to this one

Other email marketing work people do in Mailchimp.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.