Upgrade account features

Enable the Abandoned Cart automation and add the SMS feature toggle for the Growth package we bought. Turn on advanced segmentation and schedule the A/B subject line test for next Tuesday. Notify the product marketing lead, Jenna, with the updated feature list and confirm the test is active before any campaign goes out.

Before I flip new features on for the team, make it easy to judge impact: surface the features that affect deliverability and audience limits, show which toggles change pricing, and flag anything that will require updated templates or consent banners. Call out which features need privacy review or legal sign-off so reviewers can approve faster.

I just upgraded to the Growth features and enabled a new sending domain setting; within 48 hours open rates dipped and I’m not sure if the feature or a DNS misconfiguration caused it. I don’t want to reverse a change that improves deliverability long-term, but I also can’t lose traffic for the summer campaign. What’s the likeliest diagnosis and the quickest safe rollback or mitigation I should try now?

We keep enabling new features to chase performance but never measure which ones actually move metrics, so churn and cost creep. Recommend one lightweight habit and dashboard metric to use before and after every feature flip that fits a two-person marketing team and forces us to keep, tweak, or turn off each feature within 30 days.