Track campaign click rates

Track click rates for the summer collection campaign. Measure clicks to the product pages, broken down by CTA location (hero button, in-body link, footer), by audience segment (VIP, engaged, lapsed), and by UTM campaign parameters. Report raw clicks, unique click rate, and click-to-open rate within 72 hours. Flag if any segment’s click rate is more than 30% below its historical average.

Before I hand the click-rate dashboard to the ecommerce lead, make it easy to act on: surface the single most underperforming CTA location, show whether landing pages loaded properly during peak click windows, flag any broken or redirected UTM links, and highlight which segment had the biggest drop so the merch team can prioritize fixes.

Clicks to the hero CTA jumped but conversions on the product page stayed flat. I don’t know if this is a landing page issue, a tracking mismatch, or accidental clicks from a misleading image. Which diagnosis is most likely and what immediate tests or checks should I run to determine whether the problem is on email, tracking, or the website?

Across campaigns we repeatedly see healthy click rates that don’t convert because we rarely validate landing pages at send time or coordinate UTM tracking with the web team. Which single operational habit change — pre-send landing page check, synchronized UTMs, or a post-send conversion review — will give the biggest lift to conversion trust, and how should I enforce it?