Set up automated email flows

We need the welcome and abandoned-cart emails running this week. Send the welcome series to new signups and the abandoned-cart sequence to anyone who adds items but doesn’t complete checkout within two hours. Start with the copy draft for approval by Jenna in marketing, then connect the flows to the promo code system so discounts apply automatically. Verify links and images render on mobile before turning them on Friday at 3pm.

Before I activate these flows for the whole site, make the welcome email easier to approve: put the one-line benefit and the 10% code at the top, show expected open rate lift based on our past two months, and flag any image or cart-link that requires a host change. Highlight where legal or finance might push back on the promo expiry.

I just drafted welcome and abandoned-cart messages and connected the promo code, but on a test checkout the discount didn’t apply. Jenna expects the flow live Friday and finance will object to code misuse. I cannot tell whether the code mapping is wrong, the flow timing is misfiring, or a theme app is blocking discounts. What is the most likely cause and the fastest fix so I can meet Friday’s deadline?

Every quarter we scramble the day before launch because the flows fail or codes don’t apply. We lose marketing momentum and Jenna questions our reliability. Where are we repeatedly failing — mapping promo codes, testing on live carts, or documenting ownership — and what one habit change will stop these last-minute fires for good?