Track sales by channel

I need sales broken down by channel for the last 30 days to allocate ad spend. Show revenue, orders, average order value, and conversion rate for organic search, paid search, social, email, and marketplaces. Note which channel drove the most high-value orders over $150 and list any channels where conversion dropped more than 10% versus the prior period.

Before I reallocate budget, reorder the channel report so decisions are obvious: start with revenue per acquisition dollar, then conversion rate, then average order value. Highlight channels with rising acquisition costs but falling conversion, and flag any channel that sent high traffic but low revenue so we can pause it quickly. Add a one-line recommendation about shifting spend.

Last week paid social drove high traffic but conversion is near zero; I don't know if it's a landing page mismatch, targeting error, or a tracking misattribution. The media buyer wants to keep the campaign live until we confirm. Check landing page load times and checkout errors from that traffic, compare creative to the landing page offer, and confirm whether UTM parameters and conversion tracking fired. Advise the most likely cause and the single next step to avoid wasting the remaining budget.

Every quarter we reassign budget to the channel with the biggest headline traffic spike and later find it's low-quality or poorly tracked. That pattern wastes ad dollars and creates credibility gaps with leadership. Recommend one process change and one weekly metric to evaluate channels so we prioritize profitable, reliable channels over vanity traffic.