Set ad targeting options

I need these three local campaigns targeted correctly for the next quarter. For the Downtown Coffee Shop campaign, restrict reach to people aged 25–44 who have traveled to our city in the past 30 days and live within a 5-mile radius of 142 Main Street, run from Monday to Friday mornings. For the Yoga Studio intro class, target women 18–54 within 10 miles who list yoga or pilates interests and have engaged with wellness posts in the last 90 days. For the Landscaping service, target homeowners aged 30–65 within 20 miles who viewed home improvement content in the past 60 days. Confirm estimated audience sizes and note any conflicts or overlapping audiences that will inflate frequency.

Before I launch, make these audiences approval-friendly. Put the likely conversion audience size and top three demographic slices at the top of each ad set. Flag if any audience is under 1,000 people or overlaps more than 30% with another set. Call out whether remarketing lists should be used instead of broad interest targeting and list one short tweak that would move an audience from low to medium quality.

I built separate audiences for Downtown Coffee, Yoga Studio, and Landscaping and the platform shows overlapping reach estimates. I am worried this will drive up frequency and waste budget across my small accounts. I cannot tell which audience is causing most of the overlap or whether to use exclusions without breaking lead flow. Tell me the most likely cause and the best next action to reduce overlap while preserving each campaign’s intended reach.

Across five clients I repeatedly rebuild target sets and then discover they overlap or are too small. It eats time and we miss performance windows. Where am I losing time and what habit should I change so I stop recreating overlapping audiences and instead build predictable, non-conflicting targeting that scales?