Review follower demographics

Check last quarter's follower report and prepare a short summary for the owner: list total followers, the top three age brackets, and the top two cities, then post those three bullet points to the team chat by Tuesday morning so the owner can see where to focus ads.

Before I present follower demographics to the owner, make the data actionable: pull the three most engaged age brackets and the two cities with the highest conversion rate, show whether mobile or desktop dominates, and flag any surprising drops month-over-month that would make the owner hesitate to increase ad spend.

I pulled follower demographics and see an unexpected spike in followers aged 55 to 64 while the owner expected mostly 25 to 34. The owner plans to redirect next month's ad budget toward younger customers. I cannot tell whether this is a real audience shift or a tracking artifact. What's the most likely explanation and what immediate check should I run before changing the ad plan?

Month after month we buy ads aimed at 25 to 34-year-olds, but engagement and sales keep coming from older age brackets. I need to stop guessing and align content and spend with real followers. Which two recurring mistakes in how we read and act on follower demographics are costing us money, and what habit should we adopt to prevent this next quarter?