Filter traffic by browser

Filter traffic by browser in Google Analytics — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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Pull sessions, new users and bounce rate for Chrome, Safari, Firefox and Edge for the last 14 days.…
Pull sessions, new users and bounce rate for Chrome, Safari, Firefox and Edge for the last 14 days. Export a CSV and send it to Kai in ads for audience targeting, but first check Chrome’s data for obvious anomalies. Ladder L1

Improve — make it easier to accept

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Before I share the browser breakdown with the ad team, put Chrome and Safari first, surface their…
Before I share the browser breakdown with the ad team, put Chrome and Safari first, surface their conversion rates next to sessions, and highlight any browser with >10% difference in conversion versus the site average. Call out if a deprecated browser shows nonzero conversions. Ladder L2

Decide — diagnose the stuck moment

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I filtered by browser and Firefox returned sessions but zero conversions, while others converted…

the Firefox segment shows zero conversions

I filtered by browser and Firefox returned sessions but zero conversions, while others converted normally. I fear either the events aren’t firing in that browser or the segment filter is wrong. I don’t know whether to blame tracking, a JavaScript issue, or the sample size. What quick checks should I do in order to diagnose this? Ladder L5

Become — change the pattern

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Every quarter marketing flags weird conversion rates by browser and I spend a day cross‑checking. I…

I rerun browser reports because marketing keeps finding odd discrepancies

Every quarter marketing flags weird conversion rates by browser and I spend a day cross‑checking. I want to stop firefighting these one-offs. What routine or validation step should I add so browser splits are trustworthy and we only escalate real issues? Ladder L6

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.