Create a landing page

Build a landing page for our Q2 feature webcast targeted at product managers. Use the headline “How to cut onboarding time in half,” include the one-sentence benefit, the two-speaker bios, a single-form field for work email, and the sign-up button text “Reserve my seat.” Add the registration form with GDPR consent and route new contacts to the marketing list named Product Webcast — Q2. Publish the page in a-d-d format draft for review by Wednesday.

Before I publish the landing page, make it easy to approve by surfacing where the savings claim appears, where the form is, and what the footnote on data use says. Call out any missing trust signals (customer logo, privacy language, or speaker credentials) and suggest copy tweaks that shorten the headline to one line and make the CTA action-oriented. Highlight mobile layout issues and recommend the minimum image sizes.

I finished the landing page for the Q2 webcast with name, role, company, and work email required. Our conversion on past webcasts drops when we ask more than email. The product team wants company and role to qualify leads, but registration volume matters to the event success metrics. What is the defensible compromise—which fields can I remove now, and how should I capture the qualification data later without losing registrations?

We launch landing pages for webinars and downloads weekly, but conversion rates rarely exceed 1.5% and we keep adding more form fields and design cruft. I think our template and prioritization of internal asks are the problem. Which three habits should I change in copy, form design, and stakeholder review to get consistently higher conversion and faster approvals?