Create a lead capture campaign

We need a live lead capture funnel for the webinar on Wednesday. Publish the landing page with the registration form, route submitted leads to the webinar list, send an immediate confirmation email with calendar invite, tag the lead source as WebinarJune24, and notify Zoe in sales with new registrant details every hour until the event.

Before I share the landing page with paid channels, make the form more conversion-friendly: move the two most persuasive benefits above the fold, show a clear savings or outcome line, reduce form fields to name, email and company, and flag any copy that mentions price or contract terms that might scare procurement reviewers.

We launched the webinar landing page yesterday and paid ads are driving clicks but registrations are unusually low. I don’t know whether the problem is the page copy, the form length, or the ad targeting. I’m worried we’ll miss target attendees and waste budget. What’s the most likely cause and the fastest A/B change to test today?

Across ten recent campaigns our landing pages have wildly different conversion rates even when traffic volume is similar. This costs predictable pipeline growth. Which habit around page build, analytics setup, or QA should we change so every new capture page reliably captures and tags leads correctly?