Track email open and click rates

I need the tracking set for the campaign sent to the enterprise prospects list. Ensure open and click tracking are enabled, UTM parameters are appended to the CTA link, and the dashboard shows open and unique-click rates by contact owner. Exclude internal test addresses and schedule the report to email me and the head of sales at 11:00 the day after send.

Before I send this campaign, make the tracking easy to audit: surface which links have UTMs, show expected open and click metrics from the last three similar sends, and flag any contacts who will be suppressed. Recommend a fallback if tracking pixels are blocked by the recipient's client, and show how to read the dashboard to attribute clicks to rep follow-up.

I sent the campaign to 4,200 contacts yesterday with open and click tracking turned on. The open rate looks normal but click rate is half of what similar campaigns got. The sales reps are already asking whether their follow-ups should change. I don’t know whether the links lost UTMs, the CTA placement failed, or our tracking pixel was blocked. What diagnostics should I run first to find the drop and the best immediate next-step to protect pipeline touchpoints?

Across multiple sends, click attribution is inconsistent: UTMs vanish, some links show no clicks despite replies, and salespeople chase conversations without knowing which email drove interest. I think our link-building rules and rep handoffs are the weak spots. What three process changes will make email open and click metrics reliable and usable for reps and pipeline forecasting?