Schedule recurring campaigns

I need the weekly digest set to recur. Take the existing Weekly Digest sent on July 1, 2026, copy it, set it to send every Tuesday at 9am to the subscribers list, and set it to pause if open rate falls below 10 percent. Send the recurring draft to Sam (content) to update key links each week and to Noor (ops) to confirm the audience segment. Activate the recurrence once they both sign off.

Before making a campaign recurring, surface the operational risks. Show the last six sends’ open and click trends, list any dynamic content or merge fields that need weekly input, flag whether the audience segment is growing or shrinking, and highlight any external calendar conflicts like holiday weeks that require skipping or special content.

I just scheduled a Weekly Digest to recur but noticed open and click rates declined steadily over six sends. Sam thinks content is stale; Noor worries the segment is wrong. I’m not sure whether to pause recurrence, refresh content blocks, or rebuild the audience. What quick diagnosis will tell me whether the problem is content fatigue, list decay, or deliverability so I can pick the right fix this week?

We rely on recurring campaigns for ongoing engagement, but each one needs weekly manual changes and sometimes gets stale, costing hours and lowering ROI. I want a repeatable approach that prevents performance decay and reduces hands-on time. Which habits around content rotation, audience hygiene, and automated checks should we adopt to keep recurring campaigns healthy?