Request dedicated IP

Request a dedicated IP for our sending domain so high-volume transactional and promotional sends don't share reputation. Prepare the justification with our current send volume, complaint rates, and growth plan, submit the request to account services, and schedule the warm-up steps once approved before ramping to full volume.

Before I present the dedicated IP case to finance and ops, surface the costs and the trade-offs: show the current shared-IP complaint rate, the projected delivery improvement, and a six-week warm-up calendar that ops can follow. Flag the point at which we should reconsider reverting if metrics don't improve.

Finance pushed back on paying for a dedicated IP despite our deliverability problems. I'm owning this and don't know whether to argue expected ROI from fewer bounces, propose a trial, or accept a higher sending discipline instead. What's the likeliest persuasion strategy and the one metric they will care about?

We have bought dedicated IPs before and still saw poor inbox rates because we rushed full-volume sends. Are we failing at pacing, lacking monitoring during warm-up, or not segmenting early traffic? Recommend one strict warm-up rule and one dashboard metric to watch daily during the first six weeks.