Optimize images for email

Optimize images for email in Mailchimp — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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Optimize the four product photos for our weekly newsletter so they load fast and look sharp: export…
Optimize the four product photos for our weekly newsletter so they load fast and look sharp: export each at 600px wide for desktop and a separate 320px-wide version for mobile, save as progressive JPEGs under 150 KB, and name files with SKU and size. Replace the originals in the campaign, update alt text with product names, and send to Marcus to run an inbox preview before scheduling.

Improve — make it easier to accept

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Before I finalize images for the weekly newsletter, make them approval-ready: show the exported…
Before I finalize images for the weekly newsletter, make them approval-ready: show the exported file sizes next to each image, surface a 600px and 320px version, call out any image over 150 KB, suggest a compression level to hit target size while keeping product detail, and note which three images need a recolor or crop to avoid dark bands on mobile.

Decide — diagnose the stuck moment

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I exported the newsletter images but three files are over 150 KB and previews load slowly; Marcus…

File sizes are over the 150 KB limit and previews load slowly

I exported the newsletter images but three files are over 150 KB and previews load slowly; Marcus will balk at poor load times and Sarah will want image quality preserved. I don't know whether to reduce dimensions, increase compression, or use a different format. What's the most likely trade-off and the fastest adjustment that keeps product detail while meeting the 150 KB guideline?

Become — change the pattern

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We keep exceeding the 150 KB per-image guideline and inbox previews slow, causing delays and…

We repeatedly exceed our email image size target

We keep exceeding the 150 KB per-image guideline and inbox previews slow, causing delays and pushback from ops. I need a repeatable rule to prevent this: what export settings, format choices, and a one-line acceptance test should every designer follow so images consistently meet our email performance standard?

Next to this one

Other email marketing work people do in Mailchimp.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.