Schedule campaign send

Schedule campaign send in Mailchimp — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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This campaign must go out at a time our customers read mail. Schedule the spring product update to…
This campaign must go out at a time our customers read mail. Schedule the spring product update to send Friday at 10:00 a.m. local time for each subscriber’s time zone, stagger the send into three waves to keep our sending reputation steady, and set the campaign to respect unsubscribes immediately. Confirm the scheduled time and total audience size.

Improve — make it easier to accept

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Before scheduling, make the timing defensible. Show open-rate and conversion benchmarks by local…
Before scheduling, make the timing defensible. Show open-rate and conversion benchmarks by local hour for the last three similar campaigns, recommend the best two-hour window and explain why. Flag any large timezone groups that would push load beyond our sending-limit and suggest an alternate stagger plan.

Decide — diagnose the stuck moment

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Yesterday the campaign was cut off by our daily send limit and the rest went out late. I’m afraid…

We’ve hit the provider daily send cap before noon

Yesterday the campaign was cut off by our daily send limit and the rest went out late. I’m afraid we’ll miss prime engagement windows and upset stakeholders. I don’t know which segments drove the cap or whether a stagger would have avoided it. Which audience slices should go in the first wave, what staggering size protects us, and how do I change the schedule without delaying the whole campaign?

Become — change the pattern

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Every quarter we schedule large campaigns and repeatedly hit provider caps, forcing resends and…

We keep bumping up against send limits when big lists go live

Every quarter we schedule large campaigns and repeatedly hit provider caps, forcing resends and manual stage plans. This steals priority time and makes deadlines brittle. Recommend one change to our scheduling habit or list hygiene that prevents caps, a rule-of-thumb for wave sizes, and how to document the plan so the ops team can run it without me.

Next to this one

Other email marketing work people do in Mailchimp.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.