Sync product purchase data

Make product purchases write back into contact records so I can send offers based on what they bought. Map SKU, product name, purchase date, quantity, and price to each contact and then run a test purchase for three SKUs — confirm those fields populate within 10 minutes before enabling the sync for all customers.

Before enabling live purchase syncing, simplify how purchases appear to a marketer: show most recent purchase and a concise purchase history summary up top, make SKU and category filterable in the audience builder, and flag items where price or currency looks abnormal so a marketer can trust segmentation on purchase behavior.

I just completed a test purchase as a buyer and the contact’s purchase fields are still blank. I am the marketer setting this up, the developer set the webhook, and I’m worried webhook mapping or event names are mismatched. I don’t know whether the event fired, whether the payload fields match our mapping, or whether the contact key differs. What should I check in order, and what quick test will prove the root cause?

We repeatedly lose time because individual orders fail to sync and campaigns miss recent purchasers. Where do we tighten the handoff between store and CRM so purchase events stop dropping? Suggest one change to how we instrument events at checkout and one operational habit for weekly validation so marketers stop firefighting missing purchases.