Manage comments settings

Set the comments settings for the product launch videos to block hate speech and spam, allow constructive feedback, and enable manual review for comments containing links. Apply these settings to the five scheduled posts for the launch window and confirm that creators and the community manager are added as approved moderators before the first video goes live on Monday.

Before I finalize comment moderation for launch content, make it easy for the comms director to approve. Show the trade-offs of stricter filters (lower toxicity vs. lost positive engagement), list phrases or patterns we should always allow, flag potential legal or PR exposures, and propose a light-touch default plus a stricter template for paid posts.

A video scheduled for the campaign is already attracting coordinated negative comments from a competitor’s followers in test posts. How severe is this likely to get, who on my team should I bring in now (legal, community manager, PR), and what two immediate moderation moves reduce the spread without appearing censorious while we draft a public response?

Over four campaigns we’ve escalated moderation and then seen user trust decline and engagement fall off. Are we over-moderating because of fear, or is our moderation policy inconsistent across posts? Recommend one clear habit change to regain trust and efficiency — for example, a public comment policy posted in the bio plus a triage rubric for moderators — and explain how to train the team on it.