Manage follower requests

Manage follower requests in TikTok — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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I have 72 follower requests pending, including three brand accounts and one anonymous account that…
I have 72 follower requests pending, including three brand accounts and one anonymous account that used our campaign hashtag. Approve followers who are clearly fans or verified creators, deny spammy or empty-profile requests, and leave the brand accounts for me to review. Before approving anything, check each profile for published content and a non-bot bio. Do this by noon today so we can lock comments for the campaign tonight.

Improve — make it easier to accept

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Before I clear follower requests, make it easy to spot which are valuable. Surface accounts that…
Before I clear follower requests, make it easy to spot which are valuable. Surface accounts that have posted in the last month, flag any with campaign-related hashtags, highlight verified or business accounts, and mark profiles with no posts or clearly fake handles. Also flag any that mention competitors in their bio. Produce a short list of candidates to approve and a list to deny, with one-sentence reasons for each.

Decide — diagnose the stuck moment

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I just opened the follower requests: 72 pending, three account names look like competitors, several…

I opened follower requests and saw a mix of clear fans, bots, and a competitor account.

I just opened the follower requests: 72 pending, three account names look like competitors, several have zero posts, and a few used our campaign hashtag. I'm worried approving the competitor or bots will harm engagement and analytics, but I don't know if denying will offend genuine users. What is the most defensible sorting rule and the best immediate action for the next hour?

Become — change the pattern

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Every campaign I end up approving almost every follower request because I don't want to miss real…

I keep approving low-value followers during campaigns and later my engagement rates drop.

Every campaign I end up approving almost every follower request because I don't want to miss real fans, then my engagement rate and ad targeting suffer. Where am I losing time and credibility, and what single habit should I adopt to keep followers clean without blocking genuine fans?

Next to this one

Other short-video platform work people do in TikTok.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.