Pin a video to profile

Pin the product demo video to the top of our profile so new visitors see it first. Choose the highest-performing demo clip from last month, confirm the pinned video replaces the current pin, and check that the pinned thumbnail and caption show correctly on mobile before the weekend’s influencer drop.

Before pinning a video to the profile, make approval simple for the creative director. Show the last three months’ top-performing clips, surface which one best converts to website clicks, call out any copyright or music issues that could block a pin, and recommend the best caption to prompt click-throughs and follows.

I just pinned what I thought was the best demo, and top followers are complaining the caption overpromises. Whose judgement did I misread (creative director, product manager, or retention lead), how big is the risk to conversion and churn, and what’s the quickest corrective pin or caption edit that calms users without losing momentum for today’s influencer posts?

We routinely change the pinned video but never check whether it affects follows or conversions. Is our habit of rotating pins driven by team vanity or by real performance signals, and what one measurement or ritual should we start so pin changes are deliberate (for example, a two-week A/B period and a conversion check at day 14)?