Add alt text to images

Add meaningful alt text to all images on the Services and Case Studies pages before Friday. Use descriptive phrases that explain the image’s content and its purpose for accessibility and SEO — mention people by role when relevant, and include the project name once per image where applicable. Leave purely decorative images blank. Report which 40 images were updated and paste four representative alt texts into the email to the client.

Before I hand this site to the client, make alt text easy to approve. Pull all images across the top 20 pages, show current filenames and context sentences from their pages, then propose concise alt text entries that prioritize accessibility: state who or what is pictured and why. Highlight images where keyword stuffing would be obvious or where client approval is required because of names or trademarks.

I exported the site’s images and found dozens with no alt text and filenames like IMG_1234.JPG. I’m the editor responsible for accessibility and the marketing lead will review. I’m worried adding the wrong alt text will misrepresent people or products and create legal risk. I don’t know which images are decorative versus informative. What’s the most defensible way to classify these quickly and what wording strategy should I use so the marketing lead can approve in one pass?

On every launch, accessibility is tacked on at the end and alt text is always incomplete. That creates last-minute rushes, client complaints, and potential compliance issues. I manage four blogs and want a single habit that makes alt text part of the content owner's draft, not my cleanup list. Which two process changes or editor reminders will ensure alt text is drafted with the post and be acceptable to non-technical authors? Provide a short template copywriters can use.