Moderate viewer comments

A brand campaign video is getting thousands of targeted spam comments using our competitor’s name. Remove the spammy comment threads, ban the repeat offenders, and hand the moderation log to the PR lead, Omar Khan, with a short summary of actions taken and a recommendation to add a pinned clarification.

Before I start moderating viewer comments on a viral music video, make moderation efficient: surface comment clusters by phrase, show repeat offenders and their past infractions, highlight comments that mention brand partners or legal risks, and recommend replies to defuse major complaints.

After our new single dropped, the comments are full of coordinated spam and a few harassing messages toward the vocalist. The community moderator is out sick and the label wants a visible response. I’m uncertain whether to bulk-delete and risk removing genuine fan reactions, or to leave everything visible while we hire a temp moderator. What is the likely trade-off and the best immediate action to protect the artist and the fanbase?

Each release week our community manager spends dozens of hours fighting spam, moderating harassment, and writing damage-control replies. That delays other growth work and exhausts the team. What habits, tools, or pre-release steps would reduce that workload—should we require moderation guidelines with the release, use automated filters, enlist trusted fan moderators, or change comment visibility default?