Promote a video with ads

Promote the new tutorial video with an ad campaign starting Monday and running for two weeks. Target people aged 18–34 in the United States who watched similar tutorials in the past 90 days. Set daily budget to $40, optimize for view-through conversions, and attach the trailer card linking to the full video. Pause nonperforming creatives after three days unless click-through rate stays above 1.2%.

Before I launch these ads, make it easy for viewers to convert: surface the tutorial’s key outcome — learn to edit a 60-second video — in the first five seconds of the ad, make the call to action a single clear line, and flag any frame where branding or pricing might confuse viewers or violate ad policy.

I launched a two-week ad campaign for the tutorial with a $40 daily budget and targeted 18–34s in the US. After two days impressions are fine but view-through conversions are low. The team is me and the freelance editor Zoe; we’re worried we wasted budget. I can’t tell if targeting, creative, or landing experience is the problem. What’s the most likely diagnosis and the immediate test I should run to fix conversions fast?

Across five past campaigns we repeatedly see good impressions but poor conversions in days 2–4, wasting budget and causing the finance director to question future spend. The recurring issues are creative not matching the landing promise, unclear CTAs, and broad retargeting windows. Which habit should I change to reduce wasted spend and improve early conversion rates?