Scale or reposition clip footage

Make the subject fill the frame by scaling up the clip to 110 percent and recentering so the subject’s eyes are at the upper third. Keep the motion smooth — use keyframes to ease in and out of the scale change. Export a 9:16 MP4 and send it to Lucas for the TikTok slot by Wednesday.

Before I send this to the channel lead, make the repositioning easy to approve: include a split-screen showing original and scaled versions, mark how much of the original edges are lost, and note any jitter introduced by scaling. Suggest if warping is acceptable or if we should request a higher-resolution source.

I scaled up a talking-head clip to meet vertical specs and now the forehead is cut off. The client expects no re-shoots. I can lower the framing, reduce scale, or add a subtle top-safe bar. Which option preserves framing and brand guidelines with the least perceptible compromise, and what should I warn the client about?

Across campaigns we waste hours recentring and scaling clips because crews don’t follow the framing guide. What habit changes or deliverables for the shoots would reduce frequent rescaling and keep deliverables consistent for social formats?