Share video to social platforms

I need this cut shared to Instagram Reels, TikTok and our brand account on Facebook by 6pm Friday. Check the 30-second version with captions is the primary file, then the 15-second highlight for TikTok and a 60-second version for Facebook. Send the Reels file to Maya in social and cc David in analytics for post metrics. Confirm playback and captions before sending.

Before sharing to the platforms, make it effortless for Maya to approve. Put the version durations and target platforms at the top, surface the caption burn-in and hashtag list, mark any clips that were resized or had audio ducking, and flag anything that might be rejected by platform policy (recent news clip, music rights). Produce direct download links for each file size.

I just exported the 30-second master and the team posted it to TikTok instead of the 15-second cut. Maya flagged it; David will need correct metrics and the community manager expects a fix. I’m afraid re-posting will confuse the algorithm and cost reach. What’s the fastest, least risky repair: replace the video, post a corrected version with explanation, or delete and re-upload? Which will most preserve reach and how to tell Maya and David what I’ll do?

Every week we scramble to make separate platform versions and approvals delay posting, so reach drops and the social lead loses trust. Where are we wasting time — encoding multiple files, manual captions, or approval handoffs? Recommend one habit change and one tiny template or rule (naming, presets, approval checklist) that would cut turnaround by half without increasing risk.