Identify top traffic sources

Identify top traffic sources in Google Analytics — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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Marketing wants to know where most visitors are coming from for the month. Give the top five…
Marketing wants to know where most visitors are coming from for the month. Give the top five traffic sources by sessions for the month, label them as organic search, paid search, social, referral, or direct, and note any single source that moved more than 25% versus last month.

Improve — make it easier to accept

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Before I send the traffic-source list to the team, make it clear which channels are strategic: show…
Before I send the traffic-source list to the team, make it clear which channels are strategic: show sessions, conversion rate, and revenue per session for the top sources, surface the fastest-growing source, and flag any referral that looks like spam or self-referral. Suggest one channel to prioritize next month based on performance.

Decide — diagnose the stuck moment

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Social traffic spiked overnight from a new platform and the team wants to scale immediately, but I…

A new social platform shows a sudden spike and marketing wants to scale it tomorrow.

Social traffic spiked overnight from a new platform and the team wants to scale immediately, but I don’t know if it’s real users, click-farms, or a mis-tagged campaign. I can pull source/medium but not user behavior details quickly. Which checks will confirm quality fast, and what should I recommend about scaling while we investigate?

Become — change the pattern

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We repeatedly chase overnight spikes from different channels and shift budgets too fast, which…

I keep chasing source spikes and toggling channel priorities each month.

We repeatedly chase overnight spikes from different channels and shift budgets too fast, which wastes effort and confuses reporting. Where are we failing in our source validation and what one change to our channel-review cadence would stop reactive scaling and improve decisions over the next quarter?

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.