Filter traffic by device

Filter traffic by device in Google Analytics — with the four heights of help laid out: do it now, make it easier for the next person to accept, work out the right move when you are stuck, and learn the pattern so it stops coming back.

4prompt heights
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The four heights

The same task, four distances: today's deadline, the next reviewer, the stuck moment, the pattern.

Execute — do the immediate task

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I need a report showing sessions, conversion rate and revenue for mobile, tablet and desktop for…
I need a report showing sessions, conversion rate and revenue for mobile, tablet and desktop for the last 30 days. Send the export to Maya in growth and cc me; run a quick sanity check that totals match yesterday’s dashboard before you send. Ladder L1

Improve — make it easier to accept

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Before I hand this to procurement for mobile campaign budgeting, make the differences obvious: put…
Before I hand this to procurement for mobile campaign budgeting, make the differences obvious: put mobile’s conversion rate and revenue at the top, show percentage gap to desktop, and flag any device where bounce rate jumped more than five points versus the previous period. Note any sampling warnings. Ladder L2

Decide — diagnose the stuck moment

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I just pulled the device breakdown and mobile revenue dropped 42% week‑over‑week. I compared…

I ran device split and mobile revenue plunged unexpectedly

I just pulled the device breakdown and mobile revenue dropped 42% week‑over‑week. I compared traffic volumes and they’re roughly the same. I’m worried this is either a tagging problem or a landing page issue, but I don’t know which. What’s the most likely cause and what check should I run first to isolate tracking from experience? Ladder L5

Become — change the pattern

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Each month I waste hours rebuilding the same mobile vs desktop report for the exec deck and hunting…

we keep redoing device reports for leadership every month

Each month I waste hours rebuilding the same mobile vs desktop report for the exec deck and hunting down why numbers differ from the product dashboard. Help me stop recreating work: what habit or small change will make device splits reliable and cut this time expenditure in half? Ladder L6

Next to this one

Other web analytics work people do in Google Analytics.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
Copyright © LLOS.ai · 2026 — original pedagogy, voice, and design — all rights reserved.

The rest of the map

Same library, five ways in.